A lot of candidates ask themselves when should a proper feedback come from their potential employer. "Am I rejected?" they ask. Well, here's how it all goes:
1. Most companies won't reply to just receiving your application. In most cases, if you receive anything at all, it's an auto-responder email. So, don't get too excited - it means only that they received your application and that from then on you need to wait.
2. From receiving your application, they may contact you immediately (and I mean immediately - we were searching at some point for a Reporting specialist and I was scanning the applications every 60 minutes - the position was critical, so the guy that we hired in the end was called to be scheduled for interview about 30 minutes after he applied) OR it may take even months. My personal advice, don't send just one application and then just wait. Send applications to all positions you are interested in and take it from there. You have better chances this way. Just for you to have an idea about when you may be contacted - check to see when is the deadline for applications. Normally companies contact candidates shortly after that.
3. If they contact you for a first test or interview, then feedback from their side is mandatory. If they don't offer it, then this company is not worth taking into consideration. All reliable companies who respect their candidates should offer feedback, no matter if it's negative or positive. Negative feedback normally comes via email (sometimes via phone - we used to call all candidates who we thought had some potential chances in the future to tell them what to improve and when to apply again). Positive feedback comes as an invitation to another interview or as a job offering (via phone, email or as an invitation at the headquarters where the offer is discussed face to face).
So, when should you start worrying about not receiving the feedback? First of all, remember to ask at the interview about feedback. It's not wrong to ask details concerning the potential date of receiving feedback. If the tell you two weeks, give them 2-3 weeks (maybe they have some additional candidates they need to see before the final decision and it takes slightly a bit longer, the hiring manager is busy and can't have final interviews as initially planned or even the client comes with some changes in recruitment plans) and then start worrying. If it's been 4 weeks already and nobody has bothered to tell you anything (sometimes recruiters call candidates to tell them when feedback has been delayed), then forget about this company and start searching again.
Good luck with all your job plans and Happy Holidays,